Show Info: Sports Business Radio focuses on the issues and people directly impacting the world of sports business. Guests on the show offering an insider's perspective include pro sports league executives, agents, college athletics administrators, sports apparel company reps, ad agency executives, media executives and athletes.
Kelly Swanson (@KellySwanson1) joins us to preview the Floyd Mayweather vs Connor McGregor fight, which is expected to be the highest grossing fight of all time. Swanson discusses overseeing the press operations for the mega-fight, which will include credentialing 1,000 media members from across the world and has already included a 4-city, 3-country pre-fight press tour that drew 40,000 people and 800 media members. Swanson also discusses her loyalty to Mayweather, whom she has worked with since 2005, during his ups and downs outside of the ring.
