Soul Purpose Company: Marketing Training | Social Entrepreneurship | Successful Women Entrepreneurs | Lifestyle
About This Show
Soul Purpose Company: Marketing Training | Social Entrepreneurship | Successful Women Entrepreneurs | Lifestyle.
Most Recent Episode
Gluten-Free Success Recipes for Business
Sep 12, 2013
Just around four o’clock in the afternoon it would hit me – I totally forgot to eat lunch. That’s exactly how hectic I let running my business get and the effects of that behavior began to physically show. Locked in front of the computer most of the day, didn’t help. Finally, I treated myself better and started consuming lunch through a straw on my way to the next meeting because a smoothie is completely healthy right?
Now, putting off food health is no longer an option. My surprising diagnosis of wheat and soy intolerances a few months ago, the main staples in my diet, forced me to plan out meals. Fast forward nine months, I learned how to get healthy, I’m fifteen pounds lighter with a lot more spunk throughout the day. Thanks to healthy food businesses like Jennifer Fugo’s Gluten Free School we have resources to make healthy living a little easier.
Jennifer went from being a one-on-one coach to building courses that allowed her to group coach, reach more people and triple her prices. Working with people online has really expanded her business. Her gluten and dairy free recipes and healthy lifestyle tips empower people and change lives. A self-professed carb-o-holic Jennifer is passionate about presenting information that helps people make food shifts without feeling isolated and alone.
READ MORE ABOUT HOW SHE BUILT AN ONLINE COMMUNITY
The Gluten Free School started based on a personal pain the Jennifer was experiencing. According to market research group Packaged Facts, Celiac disease affects one in one hundred people, not to mention those that choose gluten free as a lifestyle. The U.S. market for gluten free foods and beverages in now $5 billion. Many successful business owners start with a problem they are also experiencing and its clear there is a lot of opportunity available in this sector.
Jennifer says “you gotta start someplace” so she reached out to gluten free food companies and asked them to partner on her tele-classes and to her surprise her email list was flooded with sign-ups. Every Thursday evening at 8pm she sat down for 30 minutes to audio record her first course. She didn’t have all the fancy technology and used paypal to take the orders. A year later, she has a binder with over 300 pages of worksheets that came from her ability to focus on improve the course over time.
It wasn’t always easy but when she needed help she had no trouble paying for people’s time to ask questions and shorten her learning curve.
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