Sold With Webinars Podcast
About This Show
Sold With Webinars is a podcast for entrepreneurs, experts, consultants, and information marketers who want to sell more of their products and services online through webinar sales presentations. Your host, Joel Erway, has been creating and delivering effective sales presentations for more than 8 years with sales totaling more than $10Million as a direct result. Through interviews with other successful entrepreneurs, you’ll discover how to leverage webinars as a simple, effective tool to sell more in your business.
Most Recent Episode
How to Create the Ultimate Course for Repeat Buyers with Dr. Carrie Rose| #031
Dec 25 17
Did you hear the news? Online learning is a multibillion dollar industry! Ok. That’s not “news.” But you might perk your ears to the meager 3-5% course completion rate that could be killing the back end of your funnel. This episode may not be saturated with webinar talk but it will help you course creators increase the quality and long-term profitability of your course. Dr. Carrie Rose had dedicated the entirety of her professional career into learning management curriculum. She’s the founder of Of Course, a company that helps entrepreneurs successfully get their message out with online courses. In this episode, Carrie unpacks how to optimize your course for maximum engagement and course completion rates that shape students into loyal repeat buyers. Episode Discussions: Videos vs written course content Increasing engagement and retention with course bots Elements for the perfect online course How a low course completion rate impacts your funnel Why long course videos aren't typically effective Online learning studies and stats Application components should come standard Carrie’s ‘Choose Your Own Adventure’ course model Ideal video lengths for online courses Letting go of the ego around your content Dripping content vs all access How to increase course completion rates Email automation and alternatives for the non-techie Should you include a ‘mindset’ module? Teaching foundational concepts Lessons in effective instructor leadership What makes the best course length? Creating consumable content for kinesthetic and other learning types [3:04] Dr. Carrie ‘The Great’ Rose's story: Born with Selective Mutism Started 5th grade dyslexic and not knowing how to read One teacher in one year helped her earn the school's highest standardized test score ever Spent 10 years in public education working with students with a low socioeconomic background Randomly introduced to online marketing at a World of Beers and took online courses to better understand it Created a process based on over 500 research studies on how the human brain connects to content and uses it to create better courses [8:00] Of Course is based on the freedom lifestyle and creating life-changing impact. [10:14]