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Episode Info

Episode Info:

How franchisors and franchisees can leverage social media and digital marketing to amplify their brand, build authority and grow revenue.

This episode is focused on providing franchisors strategies and tips to leverage social media and digital marketing to build trust, increase brand awareness, sell more franchises and generate revenue. 

It is critical that franchisors help guide and prioritize areas of focus for their franchisees as it relates to digital and social media. This will not only improve ROI but also reduce and help mitigate risk of a non-consistent brand. 

These tips are also helpful for franchisees and provide guidance as to what they should be requesting from their franchisor organizations including what details they should be looking for in a franchise disclosure document (FDD) and more. 

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