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I recently read Adam Braun’s new book, “The Promise of a Pencil(affiliate link)” And let me tell you – it was GREAT. I could spend this whole blog post raving about how great the book is…

…But instead, I’m going to share just one story inside his book that SHOCKED me (and I’m not easily shocked). This story reveals an important insight into why Adam was able to become so successful and has been able to inspire such change. You’re going to love it!

Here’s what happened…

Adam was at a nice restaurant in NYC eating a fancy steak dinner. After backpacking, on a shoe string budget, all over the world, I could only imagine how great that steak must have tasted.

He was invited to this dinner because he had interviewed for a prestigious consulting company and they were going to offer him a job. The company took everyone out to celebrate with steak and champagne.

He finished his steak and watched as the waiter began clearing plates. That’s when he noticed another, perfectly cooked, UNTOUCHED steak on a plate being taken from the youngest female partner at this consulting company. All she ate was the vegetables and left the juicy steak behind.

Imagine what must have been going through Adam’s mind – what would have been going through YOUR mind if you were in his position. He was thinking, “I want that steak.”

So he did what most of us would never have the cojones to do: he SNATCHED that steak off the woman’s plate.

OMG.

Reading this story in his book, I got embarrassed FOR him. Because really, who does that?

But what’s strange is this:

The fact that he had the confidence to do it is what mattered. Adam tells the WHOLE story on this new Social Triggers Insider podcast.

Download audio file (21-You-Wont-Believe-What-Adam-Braun-Did-At-Dinner-And-Thats-Why-Hes-Successful.mp3)

(If you can’t see the audio player, here’s the MP3 link).

And you’ll hear more than just this steak story in this new podcast. His new book is, I think, a collection of “the principles that separate winners from losers,” but we don’t just talk about the book.

Instead, I get him to reveal stuff he doesn’t even mention in his book or in other interviews. Things like:

* The ONE secret to success most people NEVER talk about.

* The Big Reason Why You Need To “Do Something On The Side.”

* The BEST way to deal with naysayers.

* And more.

So listen to this today.

And I highly suggest you buy his book “Promise of a Pencil.”

Do you dig this podcast? Leave a review on iTunes. If I hit 400, I’ll start releasing podcasts more regularly

And then here’s what I want you to do:

Leave a comment telling me what you’re trying to build, and WHY you’re doing it. Who are you helping? What’s your big mission? Describe what you want to do in detail.

I will pick 10 people who leave a comment to send a copy of this book to. It won’t be random. I’m going to pick the comments I like most. So leave one now and I’ll pick the winners on Friday, March 21st, at 5pm Eastern.

I should also mention that, whether you leave a comment or not, you really should pick up this book. His memoir was a quick, inspirational read. And he’s donating ALL of the proceeds from the book to his non-profit, Pencils of Promise. So just getting this book could help a kid get access to education.

Personally – I plan on buying a copy for myself, and for a friend.

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