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Episode Info:

It can be a huge struggle to get started in a new role when you don’t have good records. Or any records. And building a content marketing strategy from scratch is a challenging feat for anyone! 

 

On this episode, I interview Patrick Spencer, Senior Director of Content Marketing at Fortinet:

 

What we talked about:

  • What it was like for Patrick to start his career mid-30s with a Ph.D.
  • The questions Patrick asked to form the journey stages for customers
  • Where to start when you’re starting a content strategy
  • Why we love Iceland

 

Check out these resources we mentioned during the podcast:

 

Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

 

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