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Did you hear the news? The zombie apocalypse is finally here. But, the zombies are only interested in retailers. And, their king rules from his throne of stacked cardboard boxes in an Amazon warehouse somewhere in Seattle, Washington.

Amazon offers cheaper prices on just about everything in existence. With Amazon Prime offering free shipping and next day delivery, it’s the most convenient way to shop for the modern-day consumer.

Competing with Amazon is an intimidating reality for today’s online and offline retailers. After all, why would shoppers want to buy from anywhere but Amazon?

The only way that a retailer can step out of Amazon’s shadow is to offer something to customers that the e-commerce giant can’t. Something that gets customers buying from their store over and over again.

Listen to this episode of The Talk Triggers Show to discover how an outdoor retailer differentiates their business in a way that gets customers talking and more importantly, laughing.

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