About This Show
Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com.
Most Recent Episode
Why Long-Term Collaborations Yield Greater ROI
Dec 14 16
Kim Westwood, Founder & Managing Director of Shopping Links, joins the Influence Pros Podcast to discuss finding the influencer that is the right fit for your brand, creating consistent messaging, and the perks of long-term collaborations. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email firstname.lastname@example.org) In This Episode Why long-term relationships with influencers are so valuable How to keep up with an ever-changing marketing landscape Why it’s so important to find the right influencer for your brand How to integrate the proper disclosure into any campaign Why celebrity reach isn’t always the right choice over niche influencers Resources In the News: Influencer Marketing and the FTC: 2016 Crackdown Kim Westwood on Twitter: @Shopping_Links www.ShoppingLinks.com