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Episode Info

Episode Info:

Tyler Lessard, VP Marketing at Vidyard, joins the Content Experience Show Podcast to share insights on the right way to approach marketing personalization.

Special thanks to our sponsors:

In This Episode

  • Why over-digitization can be an obstacle to authentic relationship building.
  • The most common pitfalls Tyler sees in marketing personalization.
  • Why common surface-level personalization strategies no longer cut it for today's savvy customers.
  • Examples of how Vidyard gets personal in their marketing.
  • When to buckle down and educate versus when to showcase your brand's human side.
  • Secrets to successful one-to-one video marketing.


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