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Episode Info

Episode Info:

April Dunford (author, speaker, and CEO of Ambient Strategy) joins the Content Experience Show Podcast with expert advice on product positioning.

Special thanks to our sponsors:

In This Episode

  • Sure-fire signs your positioning needs clarification.
  • Why marketing cannot own positioning by itself.
  • How to identify your "competitive comparable."
  • Why your customers—not your C-suite—are often the best at articulating what your brand does best.
  • A case study in positioning done right.
  • What larger companies can do that startups cannot when changing positioning.


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