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Episode Info

Episode Info:

John McAlpin, SEO Director at Cardinal Digital Marketing, joins the Content Experience Show Podcast to discuss key ingredients of a successful SEO strategy.

Special thanks to our sponsors:

In This Episode:

  • What Google values most right now when it comes to search ranking.
  • How to tailor your content for the best shot at becoming a featured snippet.
  • Why your best-performing pages need a "hook," not just a solid place in the rankings.
  • Tips for crafting search-friendly copy.
  • When domain authority matters, and when it doesn't.
  • How creating custom skills for smart home devices impacts your visibility in voice search.

Resources:

Visit contentexperienceshow.com for more insights from your favorite content marketers.

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