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Episode Info

Episode Info:

Jenny Magic, Analyst at Convince & Convert, joins the Content Experience Show Podcast with a seven-step guide to building your content marketing strategy.

Special thanks to our sponsors:

In This Episode:

  • Why the "crash diet" approach to building a marketing strategy is hurting your business.
  • The long-term benefits of documenting your goals.
  • Tips for identifying the one thing your business does better than your competitors.
  • Why defining your metrics should be one of the first steps in your marketing strategy.
  • The pitfall of personas when defining your audience.
  • An audience research strategy that brings your marketing and sales teams into better alignment.
  • How a content calendar can help you create more content with less.


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