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Episode Info

Episode Info:

In this "Pardon the Marketing" edition of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach debate the most annoying marketing tactics.

Special thanks to our sponsors:

In This Episode:

  • The worst things about full-page takeover ads.
  • What makes some LinkedIn spam messages worse than others.
  • Thoughts on Google Home, privacy, and where smart speakers should and shouldn't be.
  • Theories on what makes Instagram ads more tolerable than other social ads.
  • Components of a strong CTA.
  • How marketing personalization changed the game (and upped the difficulty) for salespeople.
  • The pros and cons of other controversial marketing tactics like direct mail, unskippable YouTube ads, and movie previews.


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