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Episode Info

Episode Info:

Kathy Klotz-Guest, CEO of Keeping it Human, joins the Content Experience Show Podcast to discuss what businesses get wrong about building their brand story.

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In This Episode:

  • Why it's okay if your brand story changes over time—and why it's a cause for concern if it doesn't.
  • The red flags that indicate you're telling the wrong brand story.
  • Why businesses should share more stories about failure.
  • How to identify and fix "story gaps."
  • The overlooked skills that will help your team start telling better stories.
  • Why Kathy left corporate marketing to become a storytelling strategist.


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