The Content Experience Show
About This Show
Welcome to The Content Experience Show! Content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.Read more »
Most Recent Episode
Why Customer Service Does Not Equal Customer-Focused
2 days ago
Jeff Pedowitz, President and CEO of The Pedowitz Group, joins the Content Experience Show to discuss the reason many businesses deliver inconsistent experiences and how to move past customer service to being customer-focused. Special thanks to our sponsors: ICUC Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing In This Episode How to define “marketing operations” and who should be involved How to shift the focus of marketing to being customer focused The difference between “multi-channel” and “omni-channel” experiences How to help the product team and the content team work together to ensure a wholly consistent experience Resources The Pedowitz Group Visit ContentProsPodcast.com for more insights from your favorite content marketers. Read more »
Rated 5 out of
Marketing, Customer Service & Customer Experience
Good practical & relevant advice .
Broad topic range yet relevant to every day challenges for business.
Perfect timing for the book as I have two clients coming on board with a specific request to improve customer service.
Date published: 2016-01-13