Business of Story
About This Show
Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell.
This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people.
Most Recent Episode
136: What You Can Learn From a Brand Storyteller Who Broke His Brain With Drugs
< 1 day ago
Our subconscious mind is one of our greatest mysteries. Sigmund Freud believed that the conscious mind is only the tip of the iceberg, and the enormous subconscious was an ocean of thoughts, feelings, memories, and instincts all meshing to create ourselves. As storytellers, we often think only of how our stories will be received by the conscious minds of the audience. But we may be missing out on a critical piece of storytelling technique by not considering what is below the surface. Our guest is here to tell us just how powerful the subconscious mind can be. Tom Matte is a veteran of advertising with a unique characteristic. After years of struggling with addiction, and substance-induced delusions, his brain is now extremely sensitive to noticing the subtext in your stories. The journey of his mind breaking and healing has allowed him to help you with your storytelling by changing the way your audience can be subtly attracted to your brand’s message with the superpower known as “Upsight.” To harness the subconscious power of Upsight and subtext, join us today and make your story affect your audience on the deepest possible level. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent. International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about
Episodes of This Show
7 days ago