The Business of Story
About This Show
Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell.
This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people.
Most Recent Episode
#122: How A Hollywood Veteran Saved a Symphony With A Purpose-Driven Brand Story
1 day ago
Telling the right story can help you in every situation. Even if you’re a novice who's transferred into a completely new field, the ability to create the right narrative will make you an invaluable asset to your team. Unfortunately, most people find themselves overwhelmed in a new work environment, terrified of their lack of experience. This episode will teach you that when you have confidence, authenticity, and a powerful story, you can overcome any obstacle. Joining us is a man who has worked in wildly different work throughout his career. Jim Ward, President and CEO of The Phoenix Symphony Association, knows firsthand the intimidation of joining an organization without a clear idea of what’s needed. Here is the rehearsal with John Williams that I was fortunate enough to attend. It has been these kinds of innovative community events that have helped the Phoenix Symphony become one of the leaders in resurrecting Arizona's fine art scene. Jim has worked with influential business leaders, such as George Lucas, Steve Jobs, Bill Gates, Rolling Stones, and even Tiger Woods. He recently moved to Phoenix and began helping the Phoenix Symphony Orchestra regain their footing during financial difficulties. Each of these wildly different positions needed the same critical skill: storytelling. Today Jim will share his stories of uncertainty, understanding, open-mindedness, and confidence during his career, and teach you how to become the best storyteller you can be. In This Episode, You Will Learn How to create a purpose-driven story to help your business Why confidence in your work is key How narrative impacts and defines the course of all organizations Key Quotes “I don't care what business you're in, a narrative is critical to everything you do.” - Jim Ward “The most important aspect of our narrative and branding was that we had to find our original mission.” - Jim Ward “Our purpose became to leverage what made us unique to set us apart from other orchestras.” - Jim Ward “I told him, I don't know anything about Hollywood. Why would you want my help with your movie? And he said, 'that's exactly why we want you.'” - Jim Ward “What impressed me the most was his attention to detail and humanity.