Business of Story
About This Show
Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell.
This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people.
Story on!Read more »
Most Recent Episode
#153: How to Evolve as a Brand Storyteller
5 days ago
What is it about TV shows, movies, or those viral Facebook videos that keep you glued to the screen? The answer is quite simple: story. And if you are able to create a story that the audience can truly connect to, you’ve struck gold. But it takes hard work, focus and the ability to produce, edit and learn. Jason Ensler has mastered the art of striking gold with storytelling. On today’s show, he shares his evolution as a film director and storyteller and what you can learn from his experiences as you grow as a brand and business storyteller. Jason has a resume a mile long. You have no doubt watched shows that he’s has directed and executive produced including Hart of Dixie, Grace and Frankie, Brooklyn Nine Nine, The Goldbergs, and more. On this week’s show, you’ll learn what it takes to find those hidden moments in a story that will make your brand the brand that people are glued to.Read more »