The Business of Story
About This Show
Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell.
This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people.
Most Recent Episode
#114: Sonic Storytelling: How to Create A Legendary Brand With The Power of Sound
4 days ago
Every day dozens of brands sneak into your mind. This genius performance of brand marketing happens on a level so subtle, you often won't recognize it has happened. How is this possible? In recent years, brand strategists have begun to harness a powerful yet underutilized tool; audio. TV commercials, radio ads, even ringtones can bring a message to millions of customers with a well-placed sound bite. Today you will learn the power of sounds. Founder of CMoore Sounds, Connor Moore is a world-renowned sound designer and composer who uses his experience to help develop a brand’s Sonic ID. Sound design is a critical aspect of any multimedia project, and the right audio can turn a good brand into a legendary brand. We explore the ideas of Sonic Branding, how subliminal music can be most effective and telling a story through music. Would you have ever guessed you could create a story without words? Connor will show you how. In This Show, You’ll Learn The power found in iconic sonic brands How music subtly but powerfully rounds out the brand experience Where sonic storytelling is headed and how you can use it in your business Key Quotes “Sound is proven to touch people on a very visceral or emotional level that other mediums cant.” - Connor Moore “Sound design is ultimately about creating an experience and telling a brand’s story through audio.” - Connor Moore “It’s one thing if you just deliver music for the brand, but if it doesn't meet the customer’s experience, you're in trouble.” - Connor Moore “Music is more powerful when you understand the background story and history.” - Connor Moore “When music is written well, you don't even notice it. It comes in and works.” - Park Howell Mentioned in this episode Connor Moore Connor Moore Twitter CMoore Sound NPR Marketplace Interview with Connor Moore