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Episode Info:


Social marketing is really a series of micro moments, and there's a lot to it. Small businesses can find this especially challenging, as they may feel that it's more difficult to be seen in social and trying to do it all with limited resources. However, there are so many great opportunities out there to get some great insight into customers and build a foundation for a social presence.

Darcy Sullivan of Propel Marketing & Design, talked about a lot of great strategies, tips, and advice for building a strong social presence. She talks about the importance of building a foundation with strong SEO and offers other great advice, including:

  • How to use social conversations to REALLY learn about your customers & how personality matching can be effective
  • Using competitive insight in ways you may not have thought of (reading competitor reviews? Why?)
  • How to align keywords, SEO, and content creation around the ways people are now searching for information
  • How to own and benefit from negative reviews

Darcy shared an example of this last point, and I wanted to share links to the commercial she talked about, and another great example of using negative feedback to your benefit:

If you'd like to connect with Darcy, you can find her on LinkedIn or Propel's website

Listen: Small Business Opportunities for Building a Social Presence


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