Social Business Engine: The enterprise podcast on social media, content marketing, social selling and employee advocacy.
About This Show
Bernie Borges hosts the Social Business Engine podcast, featuring business professionals at brands sharing how they use social media across their business to deliver great results. Brands showcased include Dell, Discover Card, Humana, LinkedIn, Oracle, Safeway, SAP, U.S. Marines, Walmart, Whole Foods and others. Find our show notes at: http://www.socialbusinessengine.com/podcasts/.
Most Recent Episode
B2B Brand Marketing as a Driver of Growth
3 days ago
Anthony Kennada is a B2C marketer trapped in a B2B body. He is CMO of Gainsight and has been with the company since inception. Anthony has a bit of an unconventional marketing background that you'll learn about in the podcast. Marketing was something he hadn't done before starting with Gainsight. Discover how Anthony applies a B2C mindset to B2B brand marketing with exceptional results to show for it.
View the show notes: http://www.socialbusinessengine.com/podcasts/b2b-brand-marketing-drive-growth