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Episode Info: Subscribe to Modern Marketing Engine on your app of choice. Growth marketing is what drives pipeline and increases sales in the long run. The correlation is undisputed. During a time of social and financial disruption like the current COVID-19 pandemic, growth marketing can be perceived by some as insensitive and opportunistic. What is the modern marketer’s best response? I’m happy to have Meredyth Jensen as my guest on this episode of the Modern Marketing Engine podcast. She serves as Senior Vice President, Corporate Marketing & Brand Communications at RGP. During our conversation, I learned that RGP is a spinoff from Deloitte in 1996 and has become a global company that has served more than 80 of the Fortune 100 companies with services spanning financial, legal, HR, IT and supply chain. Meredyth’s perspective is simple yet powerful: Marketing that is human is marketing that works, no matter the social or economic climate. Join us for this intriguing conversation where Meredyth outlines her personal approach to her own marketing career, why RGP has not missed a beat in its marketing efforts despite COVID-19, and so you can benefit from her advice on ways you might want to adjust your marketing approach to reach your ideal customers. We Marketers Still Need To Do Our Job During Social And Economic Crisis Every season in the life of a business has its unique challenges, but right now (H1 of 2020) companies worldwide are facing unprecedented obstacles. COVID-19 has changed the story when it comes to the needs of the consumer or business we’re marketing to. Many things that used to be pertinent talking points have become irrelevant — or at least no longer appropriate to be part of the marketing conversation. In this environment, marketing teams still have to do their job, albeit with more compassion than ever. Meredyth acknowledges that although this is true, it doesn’t change the approach of brands who have been doing marketing with an authentic emphasis on people all along. Meredyth approaches marketing from a “human” perspective, meaning she leads her team to craft both her marketing approach and messages to the person on the other end of the conversation. She wants to provide true care FOR that person, whatever form it might take. That's a big reason why her transition into her current role at RGP is such a perfect fit. Hear more about when you listen to this episode.  RGP’s moniker is "The Power of Human." This is a mindset that most marketers would say they want in their approach but one that's not always practiced. Listen to this podcast episode to hear Meredyth explain the RGP mindset to get inspired in your own growth marketing strategy. How Can A Company Be Truly Human? It may sound like hyperbole to say that RGP, a business that serves over 80 of the Fortune 100 companies is a “human” company, but it’s legit. Meredyth explains that she hears it from their customers. One of the most common sentiments expressed ...
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