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Episode Info: Subscribe to Modern Marketing Engine on your app of choice. With the changes happening in the business world due to the Coronavirus crisis, many marketing leaders are learning that managing a remote team of marketers is not a simple matter. Since the entire Vengreso team is remote- now known as “WFH” (work from home) - I wanted to offer help for those making the transition. I invited Matt Langie, CMO of Xant to help me pull it off. And, he delivered!  Matt’s background working for tech giant Adobe and other tech firms has enabled him to amass the experience you’d expect from the CMO of an up and coming sales technology company like Xant. During his career, he’s had plenty of experience working with remote marketing teams so his insight into the subject will serve you well. If you’re a team member who’s now working from home or a manager looking for tips on how to manage a remote team, you’ll find Matt’s advice to be golden. Don’t miss it!  This episode is sponsored by XANT, the enterprise leader in sales engagement. Xant has authored the Definitive Guide to Sales Cadence. Get your copy at Managing A Remote Team Begins With Setting Clear Expectations If your marketing team has been moved off-campus due to the “shelter at home” restrictions implemented by local authorities, you're not alone. If you're a team leader, you’ve got to remember that many of your team members have never had to work in that kind of an isolated, distraction-prone environment before. They’re going to need your help to set proper boundaries and approach their work with an attitude that will enable your entire team to thrive. Start by setting expectations for work hours, meeting attendance and protocols, and the use of tech platforms you’ll use to communicate and share resources. When remote team members understand what's expected of them and the tools they’ll be using to accomplish their work, they’ll feel more confident in their new environment. Your proactive leadership and patience will go a long way in helping them make a healthy transition. Remote Marketers Need To Set Appropriate Boundaries At Home Consider the differences between working in an office environment as opposed to a home office. First off, many people on your team who are transitioning to working from their homes don’t have an actual office in their homes. They may have to set up shop on a dining room table, in a corner of the basement, or in a spare bedroom. That sort of isolation in itself is going to be very different for them. In addition, many of them will have pets, children, or spouses at home who need to be considered and taken into account—and your team still needs to get their work done! Help your team understand the importance of setting appropriate physical and psychological boundaries for themselves and with their family members. When they do, they will help their “home team” (their families) come alongside their efforts to c...
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