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Episode Info

Episode Info:

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Are you connecting to your buyers with video? Whether or not you are, this episode is one you should be sure to listen to. Bernie’s guest is Sara Larsen, CMO of Brightcove - Frost & Sullivan’s Global Company of the Year and Leader in 2018 Gartner's Magic Quadrant for Enterprise Video Content Management.

Brightcove specializes in video content management and delivery so whether you’re just starting out with video or building your brand around it, Brightcove empowers you to scale as you grow and promises zero growing pains.

In this conversation, Bernie and Sara talk about the ways brands are using video to reach out and engage their target market, to highlight customer stories, and to make a human connection with those in their audience. Sara also shares a way you can attend the upcoming Brightcove PLAY event via a discounted rate. Be sure to listen to get all the details.

Attend the annual Brightcove PLAY event May 14 – 16, 2019. Visit to get all the details. Bernie will be there both days, speaking on May 15th at 11am on how salespeople can use video to engage the modern buyer. Get 20% off by using this code: PLAYpc2019

How Are Brands Reaching Out To Customers And Followers With Video?

There are many lessons to be learned by watching what the big brands are doing with video and other marketing tools. Bernie asked Sara what she’s seeing as brands use video and she shared a wide variety of approaches.

  • Marketers are using video to find the right people at the right time
  • Entertainment production companies are using video to get more subscribers to their programs
  • Publishers are working with video to create a stickier website experience and connect better with their audience

In these and many other use cases, Sara says the consistent theme is that these brands need a great way to connect with their audience. Video is their medium of choice because it’s the only content format that uses eyes and ears to make an emotional connection with people. Listen to learn from these great examples!

Challenges To Building A Video-Based Connection With An Audience

Naturally, no brand or marketer can jump right into video creation and effective distribution. There is a very real learning curve and technological hurdle to overcome. But Sara points out that the tech challenges are less formidable as the tools now available are smarter and easier to use. That means there is more time to focus on telling great stories, which is what is at the heart of using video well. The real challenge is to stay focused on that objective.

In Sara’s mind, we are still in the early days of using video among corporate marketers. There is a lot that has been learned but much more that is still to be discovered about how to use the medium effectively. But it’s a medium brand marketers are starting to understand better. During this conversation, Sara highlights many of the approaches Brightcove customers are taking that are getting great results.

How The Brightcove PLAY Event Can Help You Breakthrough With Video

Many brands already know that video is one of the most powerful mediums to use in order to make human connections with customers and prospects. Sara believes that now is the ideal time for content marketers and brands to embrace video more than ever before.

Brightcove is hosting it’s 9th Brightcove PLAY event in May of 2019 and it is a “must attend” event for those looking to get into video marketing or to take their video marketing to the next level. The event will highlight Brightcove customers who are getting great results from their use of video, and many themes will be laced throughout the event sessions. Some of them are…

  • How are we better able to make true human connections with video?
  • Where are we seeing new approaches and who are the trailblazers we can learn from?
  • How can attendees become the Mavericks and evangelists of the video space?

Bernie will be presenting at the event on May 15th on the topic of how salespeople can use video to engage the modern buyer to stand out from the competition.

If you attend Brightcove PLAY, you will leave with actionable ideas, tips and best practices to leverage video to build a following and engage your customers more effectively. You’ll have plenty of food for thought regarding whether you should insource or outsource your video production, you’ll understand the learning curve surrounding video implementation, and you'll understand how to use video analytics tools well so you can measure effectiveness and maximize your efforts.

Don’t miss this episode with Brightcove CMO Sara Larsen and don’t miss the Brightcove PLAY event May 14 - 16, 2019. Be sure to get your 20% discount when you register using code: PLAYpc2019 !

Featured on This Episode Outline of This Episode
  • [1:15] Who is Sara and Brightcove and why do they focus on video?
  • [2:42] The most common ways brands are using video
  • [6:35] The challenges of using video as a brand
  • [13:40] The Brightcove PLAY event: What to expect
  • [20:09] Bernie’s recap of the conversation with Sara
  • [25:27] How you can get a discount on the event
Resources & People Mentioned

Attend the Brightcove PLAY event May 14 – 16, 2019. Visit to get all the details. Bernie will be there both days, speaking on May 15th at 11am on how salespeople can use video to engage the modern buyer. Get 20% off by using this code: PLAYpc2019

Connect With Bernie and Modern Marketing Engine

  Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts

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