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Episode Info: Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts As marketing professionals, it’s important that you think far beyond marketing campaigns - your brand promise has to be front and center in modern marketing. Why? Because your brand is what informs all the other marketing efforts you implement. To gain practical insights into this topic, Bernie invited Armen Najarian to join him. Armen is a 15 year Silicon Valley marketing veteran who serves as CMO at Agari, a company that makes it safe to open everything that comes into your email inbox. Among the first things he did after joining the Agari team was to lead the charge in rebranding the company in order to more effectively differentiate themselves in their market. In this episode, Armen explains why brand marketing must be integrated with the other demand generation vehicles already in place to make the most of your opportunities and stand out in your industry. Join Bernie and Amen on this episode of Modern Marketing Engine. This episode is brought to you by Zubtitle, a new online tool that makes it easy to automatically add captions to any video in minutes. Don’t let your videos get passed over on social media because people can’t follow along on mute. Head to http://Zubtitle.com/Vengreso to get started. Does Your Brand Have A Promise Statement? Are you familiar with the idea of a “brand promise?” It’s a statement that encapsulates what your company provides in a compelling way that promises customers a very specific outcome. For the Agari team, their brand promise is “Giving you the confidence to open, click, and trust everything in your inbox.” It’s worth the effort required to refine your brand promise. When you have it simply, but powerfully stated you’ll address the exact need your ideal customers have. But don’t try to create it in a vacuum as an isolated marketing team. It has to be fashioned in coordination with the executive team, partners, customers, and team members to ensure it resonates exactly as needed. Listen to learn how to better implement brand marketing for your organization. What Does It Mean To Invest In Your Brand? Investing in your brand has to do with clearly communicating the why and what of your company in ways that elevate your company profile and highlight your sterling reputation. In order to do it right, your company not only has to invest in the process financially, you’ll have to dedicate some time to get clear on why you do what you do, how you will go about communicating that to your team and customers effectively, and how you will integrate it into everything you do. Armen explains how he led the charge to do those things at Agari - from determining how the company is changing the world, all the way to the color schemes of visual branding and brand promises. Listen to learn how the Agari team brought it all together and gain insight into how you can do the same in your organization. The Single-M...
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