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Georgina Reid never dreamed her online magazine The Planthunter would go viral. So when her heartfelt stories about people and plants connected with thousands of fans almost instantly, she was terrified. Five years, a book and many deep breaths later, she’s a confident, authentic voice in the design community.

Georgina takes us behind the lush images, revealing the impacts of sudden fame and self doubt. How she’s learnt to let go of her head to write from the heart. What she’ll never forget about working for Jamie Durie. And essential advice for anyone who wants to put their ideas out into the world.

The Planthunter – Life. With Plants

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Australia’s most popular design blog: The Design Files

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