The SnapRetail Podcast
About This Show
Welcome to the SnapRetail Podcast! These bite-sized episodes will give you the email, social media, and website marketing advice you need to market your small business and get the most out of SnapRetail. The information we present is delivered by our Customer Success Team, easy to understand, and Made for Main Street!
Most Recent Episode
Episode 42 - Email Collection Best Practices
Email Collection Best Practices Hosted by Justin Shoup and Vince Ventura What not to do: Don’t say “Can I have your email?” or “What’s your email?” Don’t disguise the reason you are asking for their email address. I see so many businesses say they are asking for an email to send a receipt and then they send you marketing emails. There is a difference between transactional emails and marketing emails and different laws that surround it. Don’t just have a signup form or tablet and think people will sign up without asking So, now that you know what not to do, what should you do? Ask and Tell: Would you like to sign up for our email list, so you’ll receive coupons and be the first to know about the latest products? You are asking them to sign up, but telling them the benefit of signing up for your list. Your benefit may be different. Consider creating a sense of belonging and exclusivity to your email list. Send exclusive email-only offers and let customers know about that benefit at time of signup. “Can I sign you up for our email list?” You’ll receive special offers that we don’t tell people about in store or on social media” Consider setting up a welcome email that includes a coupon to use on their next purchase. At the time of sign up let them know they will receive this. “Would you like to sign up for our email list?” If you sign up, you’ll receive a coupon in just a few minutes that you’ll be able to use next time you are in the store.” Collection practices Have the customer sign up on a tablet or other mobile device. If they type it in on their own it will make it more likely that it is spelled and entered correctly. If th