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Episode Info:

As we look at the year ahead, the only certain thing is uncertainty. We know that despite the best of intentions, our best laid plans will face unforeseen changes, obstacles, and adversity.

That's what makes this week's topic so relevant and important. We are talking about a subject that just might change your life - not to mention your business. What is it?

Resilience.

Resilience is like a super power. It gives us the ability to turn our challenges into our successes.

What's more, resilience is also a skill, something you can cultivate and get better at with practice.

To learn how all this works, we talked to Tom Morris, the Sr. Assistant Athletic Director for Athletic Performance at Indiana University.

Tom’s job is to get athletes to perform at their peak, and to show up as their best possible selves.

As you’ll hear in this interview, Tom has been on a dramatic journey, and has overcome major adversity to get where he is today.

A former college football player, he found his passion post-college as an elite cyclist, competing at the highest levels of the sport. But in 2012, his life changed forever when a cycling accident left him paralyzed from the chest down.

This set the stage for the fight of his life - the fight to regain his independence.

Today, Tom uses the lessons learned from this experience to teach his student-athletes to become better teammates and more resilient human beings.

In this interview, Tom teaches us specific strategies for getting us into our discomfort zone in order to come out stronger on the other side.

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Brand Builder is a co-production of SnackNation and ForceBrands.

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