Stitcher for Podcasts

Get the App Open App
Bummer! You're not a
Stitcher Premium subscriber yet.
Learn More
Start Free Trial
$4.99/Month after free trial
HELP

Show Info

Episode Info

Episode Info:

There's do denying it. Mushrooms are magical.

There are mushrooms that can eat plastic, clean oil spills, and even survive irradiated environments like Chernobyl.

Mushrooms and other fungi are some of the oldest life forms on the planet, and helped create the conditions for all subsequent plant and animal life on Earth.

Then there are the superfood mushrooms, many of which are adaptogens - meaning they support our nervous, endocrine, and immune systems, helping us recharge our energy when we feel depleted.

This week we learn all about building a brand around mushrooms from Tero Isokauppila, the founder of Four Sigmatic.

Four Sigmatic's mission is to make medicinal mushrooms more accessible to everyone. They do this through their best selling mushroom coffee, mushroom elixirs, mushroom cocoas, and other fungi-based products.   

Tero is passionate about dealing 'shrooms. (His words.) He talks to us about how key hires can help create a brand that people connect with, why he never holds meetings, and the greatest challenge facing emerging CPG brands today.

Links

Join our Exclusive Facebook Group!

What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now!

Facebook.com/groups/brandbuilderpod

Brand Builder is a co-production of SnackNation and ForceBrands.

 

Read more »

Discover more stories like this.

Like Stitcher On Facebook

EMBED

Show Info

Episode Options

Listen Whenever

Similar Episodes

Related Episodes