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Episode Info: When we think about training for high performance, we usually think about training our bodies. We might even think about working our craft. But how often do we consider training our emotions? Not very often, right? Well, if we care about performance, that’s actually a huge mistake. That’s a big part of we explore in this episode with Dr. Glenn Fox. Dr. Fox leads program design at USC’s Performance Science Institute, where he works with top athletes to devise strategies that optimize their abilities. He’s an expert on the ways that emotions - particularly gratitude and optimism - drive performance. According to his research, the ability to regulate emotions is the number one predictor of success in life. This is just as true in business as anywhere else. Since gratitude and optimism affect performance, companies who proactively foster these positive emotions via a culture of recognition have an automatic leg-up on those who don’t. In this presentation, Dr. Fox - gives us a functional definition of optimism and gratitude that you can use at your workplace (it’s not just rosy thinking and pretending everything is great) provides the 3 core components of a Competitor’s Mindset and walks us through a visualization strategy that top athletes often use, and that we can use in our own lives too. Links Dr. Glenn Fox - bio and publications  The Empiricist Blog USC Performance Science Institute Recommended Reading Peak: Secrets of New Science of Expertise by Anders Ericsson and Robert Poole Man’s Search for Meaning by Viktor Frankl Mindset: The New Psychology of Success by Carol Dweck Join our Exclusive Facebook Group! What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now! Facebook.com/groups/brandbuilderpod Brand Builder is a co-production of SnackNation and ForceBrands. ...
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