About This Show
Brand Builder brings you the people, stories, and lessons learned from the the most innovative natural food and beverage brands in the world. Hosted by Jordan Cohen and Jeff Murphy. Presented by SnackNation and ForceBrands.
Similar to How I Built This, Marketing Secrets with Russell Brunson, and Weird Work by HubSpot.
Most Recent Episode
How “Inside the Box” Innovation Helped Project 7 Disrupt the Gum Industry, Pt. 2 with Project 7 Founder Tyler Merrick
4 days ago
When we last left Project 7 founder Tyler Merrick, a few missteps and some bad luck had put Project 7 in a bad spot. As in, “this might kill the business” type bad spot.
Rather than give up, Tyler asked himself, "If we were to take one more shot at it, what would that look like?"
Tyler killed all product categories except one, and doubled down on an old strategy from his days in pet food - and the rest is CPG history.