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Episode Info: My guest today is Liz O’Donnell, a wannabe mogul, busy working mom, and (sometimes) maid. She is the founder of Hello Ladies, an award-winning website for smart, busy women. It was named one of the Top 100 Websites for Women by Forbes. She has written the book, Mogul, Mom, and Maid, which looks at the choices, options, and the impact of women’s decisions on them, their families, and their careers. Let’s explore the following questions with Liz: What brought you where you are today, and what was your first job? I signed up with a temp agency, thinking I would be doing office work. They stuck me at an Adult Day Health Center, which was NOT what I expected. I was so intimidated, working with the elderly people, but I ended up LOVING it! What made you write your book? My girlfriends and I get together occasionally for “Wine and Whine” sessions. A good friend was sharing about her busy mom schedule and her husband’s involvement and irritation when the house was messy. It occurred to me that women face these challenges with gender roles, juggling so many aspects of their lives. Even though, in my case, my husband stays home while I’m the breadwinner, I know that many women face the same struggles. What do you see as the mindblocks that women have about the balance we are striving for? The key is that we all strive for something different and define success differently. The biggest mindblock to success is understanding that women have different ideals. Women do 67% more of the housework and childcare than men in the average home. Don’t compare yourself to others. Women also fall into the “We do it BEST” trap and don’t allow their husbands to do certain tasks. Also, women tend to assign superlatives to every action. We forget something and think, “Oh, I’m the WORST mom ever!” A dad can forget the same thing and thinks, “Oh, I forgot.” Is it a mindblock when women question why their husband is taking on a specific task, like “Does he think I can’t do it?” Yes, that is absolutely a mindblock. We have to remember that the whole gender role shift is a relatively new thing that has occurred in recent years. Gender norms are ingrained in our heads based on how we grew up. We now have different roles than our parentRead more »

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