Tai Silvey, Creative Director of Evo Car Share, joined us on our Strategy and Leadership Podcast to talk with us about starting up a creative startup style business as a part of a long standing not-for-profit organization. Evo Car Share is a branch of BCAA, an association established to give roadside assistance to British Columbians. Aside from their well known roadside assist program, BCAA also offers insurance, and more recently, their newer venture, Evo Car Share. Tai explained that while BCAA services those who own vehicle, Evo is targeted towards urban BritishColumbians who are looking for occasional, on demand access to a vehicle, without having to own their own. Creating a new branch of an existing business required a unique strategy of its own. Tai shared some of his strategies: Understanding that Evo would need to move faster than a more traditional, bureaucratic organization, which meant hiring for innovative, creative, and fast thinkers. This helped to establish a different culture from BCAA, while still working well together across departments. Fostering an environment that is accepting of failure - When innovation happens quickly, it's okay to make mistakes and try new ideas. Know the project management strategy that works for your team and your culture. In this case, the scrum style was the best way to keep momentum, and to avoid communication silos.