The Smarty Pants Book Marketing Podcast
About This Show
Award-winning marketer Chris Syme and bestselling indie author Becca Syme give self-published authors the latest social media tips and strategies that sell more books and build loyal fans. Join them as they interview top book marketing experts, showcase successful indie authors, and offer tips from their own successes on this weekly show.
Most Recent Episode
Episode 58 - How to Sell Books Without Feeling Sleazy - Pt. 2
1 day ago
In this episode, Chris continues the mini series on how to sell by looking closer at the 80-20 Content Rule, or how to write content that is so valuable readers will want more. Show Notes & Links: -Why you need to go back and listen to episode 57 if you haven't already. -Review of the research - the principle of reciprocity and why fans really follow you online. -Why generosity has to be a life value and not a sales tactic. -How to set up a Content Bucket System that will produce an endless stream of content your fans crave. -Examples of what the system looks like for fiction & nonfiction writers. Links: Episode 57 link - go back and listen if you haven't already. Downloadable resources for this episode - Content Bucket System templates Robert Caildini's book, Influence Rob Fugetta's book Brand Advocates Link to find out more information about Chris' Facebook Page class Link to the preorder of Becca's new book