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Episode Info

Episode Info:

In this episode Chris lays the foundation for the "less is more" marketing system. This week, Chris shows you the first part of that SMART marketing equation: The Big Three + platform-specific promotions by defining the three goals and three platforms you need to establish.

Show Notes & Links:

- "Less is more marketing" requires more attention to detail, laser-focused strategy, and requires you to let go of FOMO and the splatter method of marketing.

-You need The Big Three Platforms:

1. A professional website - what does a professional website look like?

2. An interactive email strategy-the ultimate email resource

3. A primary social media channel for engagement-the urge to engage on every social media channel is your biggest waste of time

Each of those three must have strategies to meet the Big Three Goals:

1. Discovery - find new readers.

2. Sales - lead readers to opportunities to buy your books.

3. Develop loyalty - strategies to turn your readers into raving word-of-mouth marketers.

Links: click 'em, they're live:

- Link to last week's podcast that describes author platform levels

-Link to podcast with Tammi Labreceque on email marketing

-Link to Joanna Penn's tutorial on how to set up a website

-Link to get my latest book, The Author's Guide To Sell More Books With Less Marketing




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