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Episode Info

Episode Info:

In this episode, Chris talks about three fundamentals you need to master to plot a successful marketing plan. The beginning of a series on selling more books with less marketing in 2019.

Show Notes & Links:

The three fundamentals you need to master to give your marketing plan the best chance of success.

1. Platform: why a good book is no longer enough.

2. You need a Marketing Manifesto. No, we're not going to take over the world, just set our own course for success with three important commitments.

3. Learn how to sell.

-Most authors don't know the fundamentals of selling: how to reach readers in the various stages of the sales funnel, how to calculate important metrics like sell-through, or how to write copy that converts to sales.

-You can learn how to sell effectively without being sleazy or pushy.

Links: click 'em, they're live:

Link to podcast 101: How to be a newsletter Ninja with Tammi Labrecque

Link to Chris' updated book, The Author's Guide to Sell More Books With Less Marketing (e-book only)


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