The Smarty Pants Book Marketing Podcast
About This Show
Award-winning marketer Chris Syme and bestselling indie author Becca Syme give self-published authors the latest social media tips and strategies that sell more books and build loyal fans. Join them as they interview top book marketing experts, showcase successful indie authors, and offer tips from their own successes on this weekly show.
Most Recent Episode
Episode 62 - How To Land Your Emails in the Inbox [Learning Lab]
3 days ago
In this episode we welcome Tom Tate, AWeber's Product Marketing Manager to give us tips on how to land your emails in your subscribers' inboxes. This episode is a Learning Lab--note taking will be valuable. Show Notes & Links -Why email providers screen your emails -How email companies decide what is spam -Why you content makes a difference--is yours valuable? -Why getting target readers on your list is better than amassing large numbers of general readers -How to educate your subscribers to make sure your emails land in the inbox. -Tips on how to escape the dreaded spam tag -Are you familiar with the CAN-SPAM Act? -Tips on engaging subscribers in a conversation to boost engagement -Why you need to include an unsubscribe link in every email Clickable Links -Information on Chris' new Facebook class -Learn about AWeber here -Link to info on the CAN-SPAM Act