The Smarty Pants Book Marketing Podcast
About This Show
Award-winning marketer Chris Syme and bestselling indie author Becca Syme give self-published authors the latest social media tips and strategies that sell more books and build loyal fans. Join them as they interview top book marketing experts, showcase successful indie authors, and offer tips from their own successes on this weekly show.
Most Recent Episode
Episode 65 - How to Put Together a Marketing Plan With Sandra Beckwith
In this episode Chris and Becca interview longtime friend and book marketing expert Sandra Beckwith, founder of Build Book Buzz. Sandra has a new tool for authors to help put together a user-friendly comprehensive book marketing plan. Links & Show Notes: -Why you need to look at the marketability of your book before you start putting together a marketing plan. -Why knowing who your book's audience is will make marketing your book easier. -How using Google Maps is like putting a marketing plan together. -The difference between strategies and tactics and how that knowledge will make your marketing plan more successful. Links (Just click 'em) Link to get Sandra's free Book Marketing Plan Link to Build Book Buzz website Link to the Build Book Buzz Facebook group Link to Chris' Facebook page online course--get your Facebook page set up to engage fans and sell more books.