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Content marketing in business is essentially nothing new. Organizations have placed a focus on developing content to promote their business in various avenues for the past decade. From website postings, creative pamphlets, videos and more, the need for marketing expertise continues to grow. However, as we evolve more into the digital era of business processes, how is traditional marketing practices effected? What's changing? Digital transformation is changing businesses, and marketing is no exception. Marketing teams who choose not to embrace new technology and opt solely for the "traditional" approach are falling short of their goals, and failing to support business development efforts. A strategic, holistic approach to content marketing is the approach marketers must adopt. In today's episode, hosts Miraj and Patrick sit down with Smartbridge Marketing Director, Brooke Browne to discuss the essentials in today's strategic content marketing practices.

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