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Urban Airship, a mobile SaaS company, recently surveyed 2,000 consumers on how their attitudes and usage of mobile wallet technology, like Apple Wallet and Google Wallet. The findings point to a rapid shift in mobile consumer behavior, including: • More than half of those surveyed (54%) had already used a mobile wallet pass in one form or another. • 69% said they are more likely to use customer loyalty cards if they are stored on their phone • Mobile Wallets is in the top four ways consumers want to be kept up to date about sales Judy Chan, product manager at Urban Airship, shares more insights coming from the survey, including the positive impact on customer loyalty the use of mobile wallet technology can have.

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