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When we very first start off, we tend to go to networking groups and we tend to do a lot of referral business and that's pretty good. We refer people to people we know, like and trust and they refer people to us. It becomes trying to be known as the person who knows everybody and then you'll always get asked. Business tends to grow that way and that's kind of an informal process but collaboration and joint ventures, as we grow, become projects. It means that you're actually going to move into a space with another trusted entity, another business person and then align yourself and strategise an actual formal project, formal agreement. You're going to design this product or service offering that you're both going to contribute to the marketing, you're both going to contribute your time to, then you're both going to share in the profits.

Listen to Small Business Talk Episode #071, Growing Your Business Through Collaborations​ with Michael Worthington for all the tips 

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