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Episode Info:

Should you be marketing at this time in this climate?

Isn't that taking advantage of the situation? No.

Yes, you should be marketing, and no it's not taking advantage, if you don't, your competitors definitely will be.

First thing you need to do is think about why are you marketing?

What are you trying to tell people? And are you doing it for the right reasons?

3 things that your marketing should do.

One, it should talk to your audience, speak clearly to your target audience in their language, the right message, at the right time. Talking to everyone is talking to no one.

If you had a baby store and you were sending messages out to teenagers, I bet their parents would be a bit worried.

Or a vegetarian restaurant, sending out to meat eaters. They're not going to be overly interested or even a coffee club, sending out to avid tea people. Or a tea supplier, sending out to people that only drink coffee. As you can see, not everybody will need your product.

You need to talk to your audience and be specific about who your audience really is. The second thing you need to do is solve their problem, add value, solve their problem. Do you know what their problem is? What does your specific product or service help people do? What is their pain point that you are going to ease? And stop thinking about marketing as selling. What does your product do? How does it solve their problem?

In my other business, CATCO Enterprises, which is a digital marketing agency, we solve people's problems about the lack of customers.

  • They don't know who their customers are
  • They don't know how to talk to them
  • Or where they might hang out.

Listen to Small Business Talk Episode 64 - Marketing Your Business In The Covid-19 Climate for all the details


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