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What Is A Growth Engine?

In a service-based business, the idea of a growth engine is to put systems and processes in place that allow your business to continue to grow mechanically. And what we mean by that is that; a machine has predictable behaviour, because it has all the right parts, moving together. When you turn a machine on, for example, a vacuum cleaner, it kind of does what you expect it to do. However, most of our businesses, when you turn a small business on, most of them don't behave in a way that we expect them to behave. That's just because human beings get involved and we like to complicate things, and we get distracted. So, the more consistent and the more standardized you can make your business, then the more chance you have of turning it into a growth engine, that is something that you turn on and it behaves in a predictable way.

Listen to How To Turn Your Business Into A Growth Engine with Troy Dean Episode 59 of Small Business Talk Podcast for all the details


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