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Episode Info:

Dealing With Difficult Customers - David Lawson

David says all personalities can be boiled down into 3 main groups.

These different personality types is what can cause conflict between customers and our business.


Conflicts can be caused by a range of things like:

  • clashing personality types
  • culture
  • gender
  • and stress.

Difference is a good thing because it gives us a variety and balance, however personality difference can also be a culprit when dealing with difficult customers.

3 Different Personality Types

There are three different personality types:

  • thinker
  • feeler
  • doer

Listen on to Small Business Talk Episode 13 to find out more and get the full show notes at

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