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Episode Info:

3 Things to do Before Spending Money on Marketing!

Marketing today is not as easy as it used to be.

You used to take out an ad in the local newspaper or do a leaflet drop in letterboxes in your local area. If you were a big business, you might do some TV or radio advertising. Your business was competing against 2 or 3 other local businesses in your area and if you delivered a good service and kept your customers happy you had it made.

Today’s marketing story is a very different story. You are competing against lots of other business within your area, your state your country and even overseas. Your competitors could number in the hundreds globally.

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