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Episode Info: In a world of noise, how do you break through and get YOUR message across? Well, it starts with attention – and in this episode Robert gets the lowdown from pro direct response copywriter Donnie Bryant (http://donnie-bryant.com/) on 5 proven ways to grab attention, by using powerful psychological forces. Including: How to use hidden dangers and unexpected consequences to draw people to your message like moths to a flame Why certain kinds of statistics get shared on social media Why picking a fight is often great for business (and how to benefit even if you don’t do the fight picking) How to use personality – and how much personality is too much? How to use secrets and codes for almost guaranteed attentionRead more »

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