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Episode Info: Joshua Ramsey, fractional CMO and digital marketing executive. He owns a digital marketing agency and works with companies to assist them in mapping out a more robust marketing strategy to dominate the marketplace. With nearly thirty years of digital marketing experience, Josh is also a Google Partner.   On top of this, Josh hosts his own radio show and, when he’s not doing that, he’s travelling around the country to teach his marketing strategies and methods that have proven so successful over the years. As if that wasn’t enough, Josh has also masterminded, coded and has marketing and sales programs. Over the past ten years he’s built a CRM, programs for Operations Management and Website Auditing, as well as the world’s largest library of SEO descriptions.    Today, he’s here to share his expertise and talk about the release of his new book, The SEO Gimmick. Sean and Josh cover a range of topics including: What fractional CMO is exactly Where to start with building an effective website The limitations of using simple, self-build website platforms Marketing priorities for companies, and where SEO and paid advertising sit in this list of priorities The importance of setting goals, and ensuring that these are realistic in line with your company. These goals apply to all areas of your business type and size. Judging the value of an agency for your business and how to choose the right agency for you Balancing a finite budget The value of a good website How valuable a CRM is in boosting conversions and how offline marketing campaigns can be as effective as their online counterparts Josh also talks about what you can expect from his book, and how it will help businesses avoid being ripped off. The book is available to download from Joshua’s website- though listeners of the Click and Convert podcast can get a hard copy of the book if they contact him directly and mention the show.   Got a specific question for Josh? You can contact Strategic Point Marketing, or get in touch via:   Text: 972-832-2487 Facebook: facebook.com/JRcmo/ LinkedIn: linkedin.com/in/joshuaramsey/   Check out the Marathon des Sables Podcast, where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020. As always if you have any questions you can get in touch via Twitter @SeanClark. Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you liked it we’d be grateful if you could leave a review....
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