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Episode Info:

On this week’s podcast, we interview Garrett Moon, CEO & Co-Founder at CoSchedule and author of the recently-published 10x Marketing Formula.

 

Garrett used the marketing technique that he covers in his recent publication to build CoSchedule, the dynamic, interactive calendar that integrates with a business’ overall marketing strategy, from nothing to 1.3 million page views each month, 250K email subscribers, and 9000+ customers in 125 countries in just 4 years.

 

In the interview, Garrett shares his marketing expertise as we cover a number of different topics, including:

 

  • Why it is difficult to replicate the successes of long term marketing campaigns when there are so many examples of them;
  • How businesses can avoid falling into the trap of trying and failing to copy other businesses;
  • Why Garrett advocates thinking like a startup when it comes to content marketing;
  • How content hacking plays a part in this startup mindset;
  • What the 10x Marketing Formula is exactly



Garrett also shares his expertise on creating the game-changing content within a business marketing plan, and how business owners can generate their own ideas that follow the 10x Marketing Formula guidelines.

 

Resources

 

CoSchedule: www.coschedule.com

10x Marketing Formula: www.coschedule.com/10xbook

Garrett's twitter: https://twitter.com/garrett_moon

Garrett's LinkedIn: https://www.linkedin.com/in/garrettmoon/



As always if you have any questions you can get in touch via Twitter @SeanClark.


Subscribe to this podcast via iTunes, Stitcher and now on Spotify.  If you like it we’d be grateful if you could leave a review.

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