The Click & Convert Podcast
About This Show
Welcome to the Click and Convert podcast - the show for business owners and marketers that lifts the lid on web traffic, online conversion, and much more besides. with your host, Sean Clark from ClarkStJames.com.
Most Recent Episode
Improving User Experience Through UX Design & Usability with Tom Haczewski
We often focus so much on getting more and more people to our website, we often overlook their experience when they get there. Improving your website’s conversion rate by 50% could work out a lot more cost effective than trying to get 50% more traffic. The bonus is that you get to keep that conversion rate once the work is done. Unlike the increase in traffic which you have to pay for to maintain. So on this week’s show, we are going to talk about the “convert” rather than the “click”. Tom Haczewski from The User Story joins me to discuss UX Design & Usability. Tom previously worked as an e-commerce analyst for Virgin Money. He has more than 11 years experience in usability research and UX design has more recently worked with the likes of ASDA, Virgin, HMV, Arco, Econsultancy, BBC and RAC. Tom takes us through the differences between UX Design & Usability. It's relationship with conversion rate optimisation. The benefits of including these in the design and development process, and even how you can perform some simple Usability tests in-house. So join us as we make an effort to improve your user experience. Resources mentioned in the show: Don't Make Me Think: A Common Sense Approach to Web Usability by Steve Krug User Testing What Users Do Listen in and as always if you have any questions you can get in touch via Twitter @SeanClark. Subscribe to this podcast via iTunes or Stitcher & if you like it we’d be grateful if you could leave a review.
Rated 5 out of
Relevant, Easy to Listen, Essential Biz Podcast
The Small Business Marketing Report always gives great tips, and trends to utilize as I grow my microbiz. With confidence I share what is learned with clients and other
colleagues looking for marketing info.
Love it!! Keep up the good work guys, this info is sorely needed just the way you
provide it. Easy, actionable, and convenient, job well done!!
Date published: 2014-05-21