Small Business Marketing Advice in 5 Minutes
About This Show
The Small Business Marketing Advice in 5 Minutes podcasts are just 5 minutes in duration and detail every aspect of how the small business owner can market his or her business at little or zero cost.
They build into a complete reference library of marketing solutions and here are just a few of the topics our podcasts will be covering:
Calls to Action
The 80/20 Rule
Be an Expert
Pricing Too Low
In plain terms the Small Business Marketing Advice in 5 Minutes podcasts will help you attract new customers, increase sales and generate more income.
Our next 3 podcasts will covering some proven marketing strategies that can be implemented in your business at 100% ZERO COST!!
You can subscribe to the Small Business Marketing Advice in 5 Minutes podcast on iTunes or by visiting our website at www.in5minutes.co.uk. For the 5 use the digit number 5.
So that’s www.in5minutes.co.uk.
It’s been an absolute pleasure speaking to you.
Here’s to the journey ahead, increased incomes and thank you for listening.
Most Recent Episode
Episode 006 Creating Events
Oct 19 15
Episode 006 Creating Events
Hi this is John Lloyd-Hughes and welcome back to the Small Business Marketing Advice in 5 Minutes podcast. Thank you so much for joining me again today.
Attracting new customers is something we all need to do no matter how busy we are. It’s the lifeblood of your business so in this episode we are going to look at a brilliant strategy that will help you increase your customer numbers.
Today we are going to look at Creating Events.
No matter what type of business you operate events are a great way to interact with current and prospective customers, promote your products and services and also position your business right at the top of your industry sector.
Whereas Social Media can help you reach a wider audience online in-person events provide vital face-to-face contact with your customers and prospects.
You may feel that creating an event is outside your comfort zone but I guarantee that if you start doing it to promote your business you will generate more customers, more sales and more income.
Creating an event is not difficult at all.
But just like any marketing activity you need a clear strategy to make it a success so let’s look at 5 key areas:
What’s my goal?
Number one is knowing what you want to achieve from your event.
Will you be targeting existing clients with a view to increasing their annual spend?
Or are you purely looking to develop some new business opportunities?
Personally I would recommend that you invite customers AND prospects. As we discussed in a previous podcast - it’s often more important what others say about you rather than what you say about yourself. And who better to promote your business to your prospects than your existing clients!
The second aspect to consider is event format.
Are you going to be presenting some news about your company?
Or do you want a less formal style of meeting where people can mingle?
What refreshments will you be providing on the day?
Seated or standing?
Thirdly – who are your perfect attendees?
Once you have established your desired audience and have a preferred format in mind you can start drawing up a list of people you would like to attend. Remember this is about generating more business