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On The Gist, rhetoric scholar Jennifer Mercieca says that when you dig into his speeches, Donald Trump’s kind of an evil genius when it comes to rhetoric. Whether it’s his use of paralipsis (“I’m not saying, but I’m saying”) or reification (treating people like objects), Trump is an expert at using rhetoric to get under people’s skin. Mercieca is authoring a book on political rhetoric in the 2016 campaign, set to come out later this year. For the Spiel, an update on Trump’s collapse with female voters.  Today’s sponsors: Squarespace. Start your free trial today at Squarespace.com and enter offer code gist to get 10 percent off your first purchase.

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