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Episode Info: Podcasting is an excellent way to connect with a focused audience in a very professional manner. It’s an inexpensive way to say what you want to say, when you want to say it to people who want to listen. Start building a podcast, today. All you need is a microphone, editing + production software, and a broadband internet connection. Podcasting also allows you to cut through the noise that exists on the internet and find a targeted audience that is focused on your opinions, products, services, art, etc. Let’s face it, you can’t communicate your message to people who may need to hear what you have to say unless you can pinpoint who these people are. Podcasting allows you to accomplish this. Finally, while reading a blog is fine, hearing someone speak is even better. Podcasting allows you to add the warmth of a human voice to your message. Your voice becomes a way to build trust even faster with your target audience.
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