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Episode Info: When you think of any big company, the brand is probably the first thing to come to mind. In fact, there are very few successful businesses that don’t have a prominent brand and it’s hard to imagine how a company could get big without investing in its image and creating an identify for itself. Despite this, many small businesses and internet businesses don’t take the necessary time to create a strong brand and a strong identity that they can use to drive their organization forward. Why? Often it comes down a lack of understanding. Not only do many businesses and entrepreneurs not understand how branding works; many also don’t understand just how important branding is. Companies With No Identity It’s not hard to find companies that lack brands when you look online – or that haven’t invested the right time or effort into their branding. Companies With LOTS of Identity Now think about the companies that have become international house-hold names. These companies have exciting names like ‘Apple’, ‘Adidas’, ‘Coca-Cola’, ‘Nike’, ‘Microsoft’, ‘Disney’, ‘Nintendo’, ‘Red Bull’, ‘Starbucks’ and they have interesting and unique logos. Remember, all of these successful companies started as a small business too! Many of these logos have gone on to become almost cultural symbols and are now emblazoned on t-shirts and scrawled onto homework diaries around the world. The websites are in-keeping with this, so are the adverts and even the products conform to an identity. People look for these brands now as a sign of quality and because they know what to expect. Some people even consider themselves ‘fans’ of these brands and get behind them 100%. Brands make you recognizable, they make it far easier to monetize and they give your business a cohesive vision that will drive you forward and that will win you fans. This is the power of branding and this is what we’re going to learn how to do for your own business. Online Classes: Skillshare: http://skl.sh/1TSj94I Skillhance: https://www.skillhance.com/collections/free-courses/ Udemy: https://www.udemy.com/user/mattbernstein/ To your success, Matt Bernstein
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