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Episode Info: Money isn't everything. Hustling is by definition someone who has little or no excess money available to start their business. However, they use this fact to their advantage by bringing initiative and determination and not money, to the battle. Oftentimes excess money brings a certain amount of complacency along with the sense of security and comfort it brings. But you cannot afford to be complacent. Therefore, they focus on providing excellence to their customers - one customer at a time. Surviving is thriving. When you don't have a safety net, you have only two choices - stay the course or face the consequences. Everyday you stay in the business is a victory that brings you one step closer to where you want to be. You also get to work another day! You'll know the ropes and get better at thriving each and every day. This gives them a decided advantage over their competition that might not be as mean and lean. Knowledge is good. Understand that what you know and how much you know is just as good, if not better than money in the bank. When you know more about something than your competition, you win. When you perform better than your competition because of this knowledge, you win. When you consistently are open to learning new skill sets, or expanding on the ones you already possess, you continue to win. Beat your competitors in the marketplace with what you know, not with how much capital you have access to. Flexible, yet focused. Becoming focused on a goal is the only way to reach that goal, especially in a cash low environment. Therefore, you don't let yourself get distracted from your goal.
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